How Much Does Corporate Video Production Cost?

WVFRM

If you’re researching corporate video production in Melbourne, one of the first questions you’ll likely ask is a simple one:

How much does it actually cost?

The short answer is: it depends.
The longer, and more useful, answer is that corporate video pricing varies based on scope, strategy, production requirements, and how the video will be used.

This guide breaks down typical corporate video production costs in Melbourne, what affects pricing, and how to budget realistically for your business.

Quick Answer: Corporate Video Production Costs in Melbourne

As a general guide, most Melbourne-based corporate video projects fall into the following ranges:

Entry-level corporate videos: $2,500 – $5,000 AUD
Mid-range corporate videos: $5,000 – $12,000 AUD
High-end or campaign-level videos: $12,000 – $25,000+ AUD

These figures reflect typical professional production costs in Australia and assume a focus on quality, storytelling, and brand alignment.

Typical Corporate Video Production Costs in Melbourne

Video Type	Typical Cost Range (AUD)	Best Used For
Simple testimonial video	$2,500 – $5,000	Website trust, credibility
Case study video	$5,000 – $10,000	Sales support, proof of results
Brand or culture video	$7,500 – $15,000	Brand positioning, recruitment
Campaign-level production	$12,000 – $25,000+	Marketing campaigns, paid media
Animation / explainer video	$6,000 – $20,000+	Complex or technical messaging

These are indicative ranges, not fixed prices, but they provide a realistic starting point for budgeting.

What Affects the Cost of Corporate Video Production?

Corporate video production isn’t priced per minute or per camera. Costs are driven by what’s involved behind the scenes.

1. Pre-Production and Strategy

Strong corporate videos start well before filming.

Pre-production may include:

Creative development and messaging
Interview planning
Story structure and narrative flow
Location planning and scheduling

Projects requiring more strategic input upfront will naturally cost more, but often deliver far better results.

2. Type of Corporate Video

Different formats come with different production demands:

Testimonial videos are usually simpler and faster to produce
Case study videos often involve multiple interviews or locations
Brand films require higher creative and visual ambition
Recruitment videos blend interviews with culture and environment
Explainer or animation videos require scripting and animation time

A single-interview testimonial will not cost the same as a multi-location case study or brand film.

3. Filming Requirements

Production costs increase based on:

Number of shoot days
Crew size
Lighting and audio setups
Drone footage
Multiple locations

A well-planned one-day shoot can be extremely efficient. Multi-day productions across several locations require more time and resources.

4. Post-Production and Editing

Post-production typically includes:

Editing and story refinement
Colour grading
Audio cleanup and sound design
Music licensing
Titles, graphics, or light animation

The number of revisions and deliverables also plays a role in final cost.

5. Deliverables and Usage

How the video will be used matters just as much as how it’s filmed.

Common deliverables include:

A primary website or brand film
Social media cut-downs
Multiple aspect ratios (16:9, 1:1, 9:16)
Platform-specific exports for LinkedIn or presentations

More deliverables mean more editing time, and a higher overall investment.

Why Corporate Video Pricing Varies So Widely

Two businesses can both request “a corporate video” and need completely different things.

One may require:

A simple internal communications video

Another may need:

A customer case study
Multiple interviews
Social cut-downs
Long-term campaign usage

Those projects shouldn’t cost the same, and when they do, quality and outcomes often suffer.

Is Cheaper Corporate Video Production Worth It?

Lower-cost options can work when expectations are realistic.

However, very low pricing often results in:

Minimal planning
Limited storytelling
Generic visuals
Little differentiation from competitors

For Melbourne businesses using video to build trust, attract talent, or support sales, investing properly upfront usually delivers stronger long-term value.

How to Budget for Corporate Video Production

Instead of asking “What’s the cheapest option?”, a more useful question is:

“What role will this video play in our business?”

If your video will:

Live on your website
Be used in sales conversations
Represent your brand publicly

Then it’s worth treating it as a strategic asset, not a short-term expense.

Frequently Asked Questions

How much does corporate video production usually cost in Melbourne?

Corporate video production in Melbourne typically ranges from a few thousand Australian dollars for simple projects to significantly more for larger, strategy-led productions. Pricing depends on scope, complexity, and deliverables.

Why is corporate video production expensive?

Corporate video production includes planning, filming, editing, and delivery. Costs reflect the time, expertise, and resources required to produce a professional result that represents your brand accurately.

What is included in corporate video production pricing?

Pricing usually includes pre-production planning, filming, editing, colour grading, sound design, and final exports. Additional deliverables or animation may increase the cost.

Is it worth investing in a high-quality corporate video?

For most businesses, yes. A well-produced corporate video can be used across websites, sales, recruitment, and marketing for years.

How can I reduce the cost of corporate video production?

Costs can often be reduced by refining scope, limiting filming days, or prioritising essential deliverables. A good production partner will help optimise the budget without compromising outcomes.