Filming a run-and-gun brand video production overseas

Running a video production company in Melbourne usually comes with a familiar rhythm: detailed pre-production, controlled environments, and time to refine every frame. But occasionally, the brief throws that rhythm out the window.

That’s exactly what happened when the WVFRM team travelled from Melbourne to Dalian, China, to capture the brand story for Jerome Clothiers. The goal was clear, showcase the scale, efficiency, and sustainability of their state-of-the-art manufacturing facility. The constraint was less forgiving: a live production line and under 24 hours on the ground.

This was brand video production at full speed.

Adapting Our Approach for Overseas Video Production

For most corporate video shoots, we’ll arrive with cinema bodies, heavy lenses, and fully rigged setups. In a fast-moving factory environment, that approach simply doesn’t work.

Instead, we made a deliberate call to strip things back. We travelled light with Sony A7S III cameras, compact lenses, and a minimal support kit, everything designed for speed, mobility, and reliability. No oversized rigs. No unnecessary weight. Just a lean setup that allowed us to move quickly through the factory floor without disrupting operations.

For overseas corporate video production, adaptability matters more than gear lists.

Filming Inside a Live Production Line

Factories don’t pause for filmmakers. Conveyor belts keep rolling, workers stay focused, and machinery runs on strict schedules. With less than a day to capture everything, we had to integrate ourselves into that rhythm rather than fight it.

Wide shots established the scale of the operation. Tight details followed, hands at work, materials in motion, machinery humming. It was run-and-gun filmmaking in its purest form, relying on experience, instinct, and trust in the equipment.

There was no time for resets or second takes. You either captured the moment or moved on.

Delivering a Brand Story That Feels Real

Back in Melbourne, reviewing the footage confirmed the approach had paid off. The visuals were clean, cinematic, and full of momentum, exactly what Jerome Clothiers needed to communicate the efficiency and precision of their manufacturing process.

The final brand video didn’t feel staged or overproduced. It felt real. Honest. Alive.

For us, it reinforced an important principle in corporate video production: the best results don’t always come from bigger setups, but from knowing when to simplify and focus on story.

What This Means for Our Clients

This project wasn’t just about filming overseas. It was proof that WVFRM can deliver high-quality brand and case study videos under pressure, whether that’s in Melbourne, across Australia, or internationally.

From corporate brand films to fast-turnaround case studies, our approach stays the same: adapt to the environment, find the story, and capture it with clarity and intent.

That’s what clients get when they work with WVFRM, a team that stays calm, agile, and focused, no matter the conditions.

Final Take

Overseas productions test everything: logistics, schedules, and stamina. But with the right mindset and experience, even 24 hours is enough to create a brand story worth telling.

We did it in Dalian.
And we’d do it again tomorrow.

Got an overseas project that needs video? Contact WVFRM today