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WVFRM helped GAP shift perceptions of greyhounds with a warm, relatable video campaign that positioned them as loyal, low-maintenance pets, perfect for families, young professionals, and empty nesters.
The brief: Challenge greyhound stereotypes and drive more adoptions through a fresh, engaging campaign.
The Strategy: Reframe greyhounds as ideal modern pets using emotional storytelling and targeted messaging.
Our Approach: Captured real-life, relatable moments of greyhounds in diverse homes to spark connection.
