CBUS

Project Overview

WVFRM partnered with CBUS to produce a narrative-driven case study video aimed at showcasing how CBUS supports individuals and businesses across different life stages. Rather than presenting statistics or feature lists, the brief was to humanise CBUS’s offering, by focusing on real members and real business owners whose lives and operations are improved through CBUS support.

To achieve this, we filmed a series of interviews with members and business owners, capturing their stories, contexts and testimonials firsthand. The production included a variety of real-world environments, reflecting different demographics and work-life scenarios to show CBUS’s broad reach and impact.

Through careful editing, authentic story-telling and clear visual storytelling, the final video communicates CBUS’s value proposition in a way that feels personal, trustworthy and accessible. The result is a versatile, high-quality video asset that positions CBUS as a supportive, member-focused organisation, ideal for website placement, social content, member onboarding or stakeholder communications.

Challenge

CBUS needed an engaging way to communicate the breadth and value of their services to both individual members and businesses, a message that risked being lost in generic marketing materials. They required a video that could clearly illustrate how their support spans different life stages and business needs in a relatable way.

Solution

WVFRM created a documentary-style case-study video that featured interviews with satisfied members and business owners, filmed across a variety of real-world settings to reflect the diverse lives and contexts of CBUS’s community. By telling genuine stories and showing authentic environments, the film visualised CBUS’s value in a way that resonated emotionally and practically.

Outcome

The final video gave CBUS a powerful storytelling tool that humanises the brand, showing real people, real stories, and real impact. It strengthened their communication with both members and businesses, improved engagement with their audience, and provided a versatile asset for digital platforms, marketing campaigns and stakeholder engagement.

Key Results

• • Produced a polished case-study video series for CBUS featuring real members and business owners.
  • Captured authentic interviews and diverse real-life settings to reflect CBUS’s wide support offering.
  • Created visuals that convey CBUS’s commitment to member support across life stages and business needs.
  • Delivered a marketing-ready asset that can be used across web, social media, and stakeholder communications.
  • Helped CBUS communicate their value in a relatable, human-centred way — increasing trust and brand clarity.