Client case study
WVFRM produced a case-study video series for CBUS that highlights their comprehensive support services, offering clarity on member benefits, business-owner support, and superannuation services. The film combines real member and business-owner interviews with authentic, situational visuals to show how CBUS supports people across different life stages and work settings.
Client
CBUS
Industry
Superannuation
Video type
Case study series
Deliverables
Member and business-owner case study videos
Project overview
WVFRM partnered with CBUS to produce a narrative-driven case study video aimed at showcasing how CBUS supports individuals and businesses across different life stages. Rather than presenting statistics or feature lists, the brief was to humanise CBUS’s offering, by focusing on real members and real business owners whose lives and operations are improved through CBUS support.
To achieve this, we filmed a series of interviews with members and business owners, capturing their stories, contexts and testimonials firsthand. The production included a variety of real-world environments, reflecting different demographics and work-life scenarios to show CBUS’s broad reach and impact.
Through careful editing, authentic story-telling and clear visual storytelling, the final video communicates CBUS’s value proposition in a way that feels personal, trustworthy and accessible. The result is a versatile, high-quality video asset that positions CBUS as a supportive, member-focused organisation, ideal for website placement, social content, member onboarding or stakeholder communications.
How we approached it
01 / Challenge
CBUS needed an engaging way to communicate the breadth and value of their services to both individual members and businesses, a message that risked being lost in generic marketing materials. They required a video that could clearly illustrate how their support spans different life stages and business needs in a relatable way.
02 / Solution
WVFRM created a documentary-style case-study video that featured interviews with satisfied members and business owners, filmed across a variety of real-world settings to reflect the diverse lives and contexts of CBUS’s community. By telling genuine stories and showing authentic environments, the film visualised CBUS’s value in a way that resonated emotionally and practically.
03 / Outcome
The final video gave CBUS a powerful storytelling tool that humanises the brand, showing real people, real stories, and real impact. It strengthened their communication with both members and businesses, improved engagement with their audience, and provided a versatile asset for digital platforms, marketing campaigns and stakeholder engagement.
Key results
02
Captured authentic interviews and diverse real-life settings to reflect CBUS’s wide support offering
✓
Real members featured
03
Created visuals that convey CBUS’s commitment to member support across life stages and business needs
✓
Multiple locations
04
Delivered a marketing-ready asset that can be used across web, social media, and stakeholder communications
✓
Interstate production
Stills from the shoot
Planning something similar?
Case study videos start from $3,000 + GST for a half-day production, and most WVFRM projects sit between $5,000 and $15,000 + GST. Your proposal lists every deliverable before anything starts.
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