Client case study
WVFRM produced a TVC video for Square titled “Start, Run, Grow,” highlighting the simplicity and power of Square’s payment platform in real-world merchant settings. The film presents Square as the go-to tool for businesses to launch, manage and scale, with sleek visuals and clear product storytelling.
Client
Square
Industry
Payments and fintech
Video type
TVC
Deliverables
"Start, Run, Grow" TVC shot across six locations
Project overview
Across six locations and two full production days, our full WVFRM team captured genuine merchant environments, from startup shops to established venues, highlighting Square’s payment tools in action. This included real transaction workflows, customer interactions, product scanning, tap-to-pay moments, and the daily rhythm of small-business life.
With clean cinematography, grounded storytelling and seamless product integration, the TVC positions Square as more than a payment processor: it becomes a trusted partner in business growth. The final film is aspirational yet real, providing Square with a cinematic hero asset that speaks directly to entrepreneurs and small-business owners.
How we approached it
01 / Challenge
Square needed a dynamic way to communicate the value of their payment platform to a broad audience, not just as a payment solution, but as a foundational tool for businesses at every stage: starting out, running day-to-day, or scaling up. They required a video that could cut through noise, show real-life usage, and translate abstract value into tangible benefit.
02 / Solution
WVFRM crafted a polished TVC that combines clean cinematography, real-world merchant environments, and narrative pacing to show how Square supports businesses through all phases: start, run, grow. The production features genuine storefronts, real transaction moments, and lifestyle-driven scenes that position Square not just as tech, but as an enabler of business growth and freedom.
03 / Outcome
The result is a high-impact brand asset for Square: a video that clearly visualises their offering, appeals to entrepreneurs and small-business owners, and strengthens brand positioning. As a versatile marketing tool, the TVC can be deployed across digital, social and possibly broadcast channels, helping fuel awareness, adoption and trust in Square’s ecosystem.
Key results
02
Delivered a polished TV-style brand commercial that positions Square as the go-to platform for businesses to start, run and grow
✓
Six merchant sites
03
Captured authentic transaction moments and real-world operations to demonstrate Square’s simplicity and reliability
✓
Two production days
04
Produced a versatile hero asset for digital, social and marketing campaigns
✓
Full TVC crew
Stills from the shoot
Planning something similar?
Case study videos start from $3,000 + GST for a half-day production, and most WVFRM projects sit between $5,000 and $15,000 + GST. Your proposal lists every deliverable before anything starts.
.svg){kind=small}
