Square TVC

Project Overview

Across six locations and two full production days, our full WVFRM team captured genuine merchant environments, from startup shops to established venues, highlighting Square’s payment tools in action. This included real transaction workflows, customer interactions, product scanning, tap-to-pay moments, and the daily rhythm of small-business life.

With clean cinematography, grounded storytelling and seamless product integration, the TVC positions Square as more than a payment processor: it becomes a trusted partner in business growth. The final film is aspirational yet real, providing Square with a cinematic hero asset that speaks directly to entrepreneurs and small-business owners.

Challenge

Square needed a dynamic way to communicate the value of their payment platform to a broad audience, not just as a payment solution, but as a foundational tool for businesses at every stage: starting out, running day-to-day, or scaling up. They required a video that could cut through noise, show real-life usage, and translate abstract value into tangible benefit.

Solution

WVFRM crafted a polished TVC that combines clean cinematography, real-world merchant environments, and narrative pacing to show how Square supports businesses through all phases: start, run, grow. The production features genuine storefronts, real transaction moments, and lifestyle-driven scenes that position Square not just as tech, but as an enabler of business growth and freedom.

Outcome

The result is a high-impact brand asset for Square: a video that clearly visualises their offering, appeals to entrepreneurs and small-business owners, and strengthens brand positioning. As a versatile marketing tool, the TVC can be deployed across digital, social and possibly broadcast channels, helping fuel awareness, adoption and trust in Square’s ecosystem.

Key Results

• Filmed across six real merchant sites over two full production days with WVFRM’s complete video crew.
• Delivered a polished TV-style brand commercial that positions Square as the go-to platform for businesses to start, run and grow.
• Captured authentic transaction moments and real-world operations to demonstrate Square’s simplicity and reliability.
• Produced a versatile hero asset for digital, social and marketing campaigns.
• Helped Square elevate their brand message through premium, cinematic production.