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At WVFRM, we’re big believers that brand video production is more than just cameras and edits, it’s about shaping a story people feel. When the John Monash Foundation came to us, they didn’t just want a video. They wanted a piece of film that carried weight. Legacy. Vision. And a touch of nation building pride.
The brief was clear: create a 60-second brand film to launch their 2026 scholarship campaign. Something that would speak to ambitious Australians across the country and say: this could be you.
Here’s how we brought it to life, start to finish.
What makes the John Monash Foundation different is its purpose, backing everyday Australians to go global and lead in their fields. Medicine. Law. AI. Biodiversity. We knew we needed to reflect that same scale in the video, something that felt both here and beyond.
From that first call, it was clear they didn’t want your standard university promo. This needed to feel cinematic. Clean. Grounded in the real world, not staged corridors and talking heads.
So we set out to build a concept that felt big, but personal.
We started by shaping a visual journey anchored around the message:
“Australians taking on the world.”
Rather than rely on interviews or voiceover, we leaned into a visual-first narrative:
Our team handled scripting, storyboarding, location scouting, and talent coordination. and worked closely with the Foundation to make sure every choice aligned with their brand and budget.
This wasn’t your average shoot week. We were on the move — filming across Melbourne and beyond, capturing alumni from a variety of disciplines.
No actors. No sets. Just real stories unfolding in real spaces.
With tight windows and national travel involved, we had to be nimble. Every frame was planned, but our crew stayed open to those magic in-between moments — a laugh, a glance, the way light moved through a space — the stuff that makes a film feel alive.
As a Melbourne video production company, we know the importance of blending efficiency with beauty. So we kept our footprint light, our cameras rolling, and our eyes open.
In post, everything came together. Without voiceover, the pacing had to be spot on. We edited with rhythm and intention — music leading the emotional arc, motion graphics landing each key message with clarity.
The line “Advancing Australia’s Future” opened the central sequence, followed by thematic tiles like:
We brought in high-quality stock that blended seamlessly with our live-action footage, all colour graded to sit within a unified visual world.
And we delivered multiple formats, widescreen, square, and vertical. for use across social, web, and even cinema.
The final piece is one we’re proud of, a 60-second brand film that feels thoughtful, modern, and emotionally resonant.
More importantly, it’s already helping the Foundation:
It's a reminder that when brand video production is done right, it can do things — shift perception, elevate identity, and move people to act.
Great to work with the team at WVFRM. Creative. Professional. Outcomes focused. We are very happy with the result.
- Paul Ramadge, CEO - General Sir John Monash Foundation
If you’re a Melbourne-based organisation looking to tell your story in a more powerful way, we’d love to chat.
Contact us today to start your video journey.
WVFRM is a Melbourne video production company specialising in branded films, case studies and documentary-style storytelling for organisations with purpose.
