General Sir John Monash Foundation

Project Overview

The General Sir John Monash Foundation is one of Australia’s leading scholarship programs, supporting outstanding students to pursue postgraduate study abroad and return equipped to help build Australia’s next generation of leaders. Although highly respected, the Foundation needed a fresh way to communicate its mission and inspire more students to apply. Many potential candidates understood the academic benefits, but struggled to connect with the human stories and long-term impact the scholarship enables.

WVFRM partnered with the Foundation to create a values-driven brand video designed to translate the scholarship’s purpose into an engaging, accessible narrative. Our objective was to highlight what it truly means to be a Monash Scholar—studying at world-class institutions, gaining global experience, then returning to Australia to contribute to national progress across science, health, public policy, climate, education and community innovation.

Through authentic storytelling, dynamic visuals and a contemporary film style, we captured the real voices and experiences of Monash Scholars. Their journeys highlight how international education shapes bold thinkers and empowers them to bring fresh ideas home, strengthening Australia’s future.

The video positions the scholarship program not only as an academic opportunity, but as a platform for leadership development and long-term impact. By reframing the narrative around personal growth, global knowledge and service to Australia, the campaign delivers a clear value proposition: study abroad, return with purpose, and lead meaningful change.

This storytelling approach has helped the Foundation connect with a new generation of ambitious students, building stronger awareness and encouraging future leaders to envision themselves in the program. The project reinforces the Foundation’s mission while elevating its digital presence with content that is relevant, inspirational and aligned with modern scholarship marketing.

Ultimately, the campaign strengthens the Foundation’s role in shaping Australia’s future through globally-educated, purpose-driven leaders.

Challenge

Inspire outstanding young Australians to apply for the scholarship by clearly communicating the Foundation’s mission: study abroad, return home, and help shape Australia’s future leadership.

Solution

We created a values-led brand video showcasing real Scholars, their global pathways, and the Foundation’s commitment to developing leaders. Cinematic visuals + authentic storytelling made the opportunity feel tangible and exciting.

Outcome

A clearer, more emotionally compelling message that encouraged applicants to envision themselves as future Scholars and strengthened the Foundation’s reputation as a launchpad for Australia’s next generation of leaders.

Key Outcomes

• Strengthened awareness of the General Sir John Monash Foundation among high-achieving Australian students
• Increased emotional resonance through authentic storytelling that made the scholarship feel accessible and relevant
• Clearer communication of the scholarship program’s value: study abroad → return → lead change
• Reinforced the Foundation’s purpose of developing Australia’s next generation of leaders
• Elevated brand presence via contemporary visual storytelling and human-centred narrative
• Enhanced digital content to support recruitment, outreach and marketing
• Helped prospective applicants better envision themselves as future Monash Scholars