
WVFRM worked with Jerome Clothiers to create a brand video series that brings their sustainability-driven business ethos and supply-chain practices to life. As a startup operating in the fashion and apparel sector, Jerome Clothiers wanted to be transparent about where and how their garments are made and shipped, and to use that transparency as a differentiator in a crowded market.
To achieve this, we headed to Dalian, China, to film on location at their warehouse and fulfilment facility. The resulting footage showcases the warehouse operations, packaging, logistics, and overall fulfilment process, demonstrating the care, efficiency and ethical practices behind each product.
We crafted the narrative to highlight three core brand pillars: sustainability, transparency, and efficiency. Through cinematic shots, clean editing and thoughtful pacing, the videos offer a raw and honest insight into the brand’s operations, positioning Jerome Clothiers as a trustworthy and forward-thinking apparel business.
These video assets now form the backbone of Jerome Clothiers’ brand communication: from their website to social campaigns to investor or stakeholder pitches. They serve to build confidence, attract conscious consumers, and define the brand’s identity in a way that aligns with its values.
Jerome Clothiers needed a compelling, high-quality way to tell their startup story, emphasising sustainability, ethical sourcing, and efficient logistics, that resonated with conscious consumers. Their existing marketing materials lacked the visual narrative to authentically show their supply-chain transparency and commitment to responsible practices.
WVFRM produced a cinematic brand video series, shooting on-location at their warehouse and fulfilment centre in Dalian, China, to visually document their operations. The videos captured the real working environment, packaging/fulfilment process and behind-the-scenes workflow. This authentic footage, combined with careful storytelling and production design, built trust and told Jerome Clothiers’ sustainability story in a powerful and engaging way. WVFRM
The brand video series gave Jerome Clothiers a polished, trustworthy and emotionally resonant public face. It helped them clearly communicate their values, sustainability, transparency and efficiency, to customers and stakeholders. The videos now serve as cornerstone content for website, marketing campaigns and brand positioning, boosting credibility and enhancing customer trust in their ethical brand promise.
"Collaborating with WVFRM across continents has been seamless. Their team’s distinctive vision and passion consistently elevate client ideas with remarkable creativity." - Lachie Watson