Square - Real Seller: Trophy Wife

Project Overview

WVFRM partnered with Square to create a brand-focused product video that demonstrates how their payment portal performs in a real retail setting. Shooting inside Trophy Wife, we aimed to show the customer journey from checkout to payment in the most natural and visually compelling way possible.

The production focused on capturing Square’s payment experience through authentic interactions: tap-to-pay moments, quick terminal responses, and the clean interface design Square is known for. Close-ups of the hardware and on-screen UI were paired with lifestyle-driven salon visuals, giving the product context and emotional appeal.

The result is a premium, product-first brand video that helps Square communicate the speed, simplicity and elegance of their transaction process. It’s a versatile asset for marketing, onboarding, social media and partner communications, helping Square attract new merchants through clear, confident product storytelling.

Challenge

Square needed a polished, real-world demonstration of how their payment portal operates in a modern retail setting. They wanted to visually communicate ease of use, transaction speed, and the simplicity of their customer-to-merchant flow, without defaulting to generic tech videos or stock-style visuals.

Solution

WVFRM produced a brand-driven product video filmed inside Trophy Wife, using real transactions and natural customer interactions to show Square’s payment portal in action. Through clean cinematography, close-up interface shots, and a warm visual tone, we showcased how effortless it is for merchants and customers to complete payments using Square’s hardware and software.

Outcome

The final video gave Square a premium, product-led asset that clearly demonstrates the value of their payment ecosystem. It communicates simplicity, reliability, and user-friendliness, supporting Square’s brand messaging and strengthening their positioning for retail and salon-based businesses.

Key Results

• Produced a brand-led product video highlighting Square’s seamless payment portal in a real retail environment.
• Captured authentic customer-to-merchant transactions to visually demonstrate Square’s ease of use and speed.
• Delivered polished close-up interface shots that showcase the clarity, simplicity and modernity of Square’s payment flow.
• Created a high-impact asset for Square’s website, social channels and product-marketing campaigns.
• Helped Square visually reinforce their core brand promise: fast, intuitive, reliable payments for small businesses.