Client case study
WVFRM produced a brand-focused video for Square, showcasing how their payment portal enables fast, seamless and intuitive customer-to-merchant transactions. Filmed inside Trophy Wife, the video highlights Square’s ease of use, modern interface and frictionless payments in a real retail environment.
Client
Square
Industry
Payments and fintech
Video type
Brand product video
Deliverables
Product video filmed in store at Trophy Wife
Project overview
WVFRM partnered with Square to create a brand-focused product video that demonstrates how their payment portal performs in a real retail setting. Shooting inside Trophy Wife, we aimed to show the customer journey from checkout to payment in the most natural and visually compelling way possible.
The production focused on capturing Square’s payment experience through authentic interactions: tap-to-pay moments, quick terminal responses, and the clean interface design Square is known for. Close-ups of the hardware and on-screen UI were paired with lifestyle-driven salon visuals, giving the product context and emotional appeal.
The result is a premium, product-first brand video that helps Square communicate the speed, simplicity and elegance of their transaction process. It’s a versatile asset for marketing, onboarding, social media and partner communications, helping Square attract new merchants through clear, confident product storytelling.
How we approached it
01 / Challenge
Square needed a polished, real-world demonstration of how their payment portal operates in a modern retail setting. They wanted to visually communicate ease of use, transaction speed, and the simplicity of their customer-to-merchant flow, without defaulting to generic tech videos or stock-style visuals.
02 / Solution
WVFRM produced a brand-driven product video filmed inside Trophy Wife, using real transactions and natural customer interactions to show Square’s payment portal in action. Through clean cinematography, close-up interface shots, and a warm visual tone, we showcased how effortless it is for merchants and customers to complete payments using Square’s hardware and software.
03 / Outcome
The final video gave Square a premium, product-led asset that clearly demonstrates the value of their payment ecosystem. It communicates simplicity, reliability, and user-friendliness, supporting Square’s brand messaging and strengthening their positioning for retail and salon-based businesses.
Key results
02
Captured authentic customer-to-merchant transactions to visually demonstrate Square’s ease of use and speed
✓
Filmed in a real store
03
Delivered polished close-up interface shots that showcase the clarity, simplicity and modernity of Square’s payment flow
✓
Real transactions
04
Created a high-impact asset for Square’s website, social channels and product-marketing campaigns
✓
Close-up interface shots
Stills from the shoot
Planning something similar?
Case study videos start from $3,000 + GST for a half-day production, and most WVFRM projects sit between $5,000 and $15,000 + GST. Your proposal lists every deliverable before anything starts.
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