Start with key messages
Whether your video has a script or not, we agree a short list of key messages with you before anything is written. These are the few points a viewer must take away.
Key messages guide the interview questions, the script and later the edit.
When questions work better
For case studies, testimonials and staff stories, a script usually makes people sound stiff. We draft questions from your brief and key messages, you approve them, and on the day people answer in their own words. The story is shaped in the edit, using the clearest and most natural answers.
When a written script is worth it
Explainers and animations
Every image is built around the words, so the words come first.
Voiceover
A narrator needs an exact script to record.
Regulated or sensitive messages
When wording has to be approved by legal or compliance.
Leadership messages
Read from autocue, so the speaker can look straight down the lens.
How we write a script
Messages and length
We agree the key messages and how long the video runs.
First draft, read aloud
We write a first draft and read it aloud against the clock. A 60-second video holds roughly 130 to 150 spoken words.
Your review
You review it, and we revise from one set of combined comments.
Locked before we film
The script is locked before we film or animate, so the shoot and edit run to plan.
Example: SMSF Audits
We wrote the script for the SMSF Audits animated explainer, where every image was built around the words.
Read the SMSF Audits case studyWhat it costs
See the video production cost guide.
What we need from you
The key facts, figures and claims the video must include
Any approved wording, product names or compliance language
Your brand voice or style guidelines, if you have them
Who approves the script