How we make your video/Finish/Colour grading

Finish · Guide 9 of 13

What colour grading does for your video

The short answer

Colour grading is the final pass that sets the look of your video. It matches shots filmed on different cameras, in different rooms and at different times of day, corrects skin tones and gives the whole video one consistent, on-brand feel. It happens once the edit is picture locked, together with the final sound mix.

The WVFRM team·Updated 3 November 2026·3 min read

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Guide 9 of 13

Correction, then grading

Step one

Correction

Fixes white balance, exposure and contrast, so each shot looks true to life

Step two

Grading

Sets the mood, warmer or cooler, softer or punchier, in keeping with your brand

One look across days and places

A case study might combine an office interview, a site visit and footage from another day. Each has different light.

Grading brings them together so the video feels like one film, not a collection of clips.

Skin tones and brand colours

We make sure people look like themselves and that your brand colours, uniforms and products read correctly on screen.

When it happens

Picture lock

You approve the edit, so the picture is locked.

Grade and sound mix

We grade the locked edit and mix the sound.

Social cutdowns

Social cutdowns are made from that final version, so every version matches.

Final review

You review the finished video before final files are delivered.

What it costs

Included

Colour grading is part of every edit.

What we need from you

Your brand colours and guidelines

Any reference videos with a look you like

Notice of products or uniforms whose colour must be exact

FAQ

Colour grading FAQs

Still have a question? Talk to our team

What is the difference between colour correction and colour grading?

Correction makes each shot look true to life. Grading then gives the whole video a consistent, intentional look.

Can you match our brand colours?

Yes. Send your brand guidelines and we will check that logos, uniforms and products read correctly.

Is colour grading included?

Yes, it is part of every edit.

When do we see the graded version?

Once the edit is picture locked, we grade it and mix the sound, then you review the finished video before final files and social cutdowns are delivered.

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