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How we use AI in video production

The short answer

We use AI in one place: concept development on AI video projects, where AI-generated content is the point of the brief. Our filmed productions are made by people, with real staff and customers on camera. We never share your footage, or any other existing footage, to train AI models.

WVFRM filming a green screen production

Where we use AI

AI is part of our AI video production service. There, we use it for conceptual development: exploring ideas, styles and scenes for videos designed to be AI-generated from the start.

AI video projects
AI-assisted
Concepts, visual directions and generated scenes, developed with you and approved by you
Filmed productions
Made by people
Planned, shot and edited by our team, with real people on camera

Where real people matter

Your staff, customers and leaders on camera are the proof in a corporate video, and we never replace them with synthetic people presented as real. The story, the creative judgement and the final edit stay with our team and yours.

How we keep it safe

Your footage stays yours: we never share client footage, or any other existing footage, to train AI models.

Approvals: AI-generated material goes through the same review rounds as everything else.

No synthetic stand-ins: we never present AI-generated people as your real staff or customers.

Example: Go Golfer

For Go Golfer we took an AI-first approach.

"WVFRM embraced an ambitious AI-first production approach and delivered exactly what we needed in a tight timeframe. Their technical fluency with generative video and willingness to iterate made the difference."

Julie Cassidy, Founder, Go Golfer

What it costs

AI video production
From $2,000
+ GST

See our AI video production service for details.

What we need from you

Your organisation's policy on AI-generated content, if you have one

Whether AI-generated material needs a label when published

Who approves AI-generated scenes

FAQ

AI in our workflow FAQs

Still have a question? Talk to our team

Do you use AI in every project?

No. We only use AI on AI video projects, for concept development. Our filmed productions are made by people.

Will AI replace filming real people?

No. Real staff and customers are what make a corporate video believable, and we never present synthetic people as real ones.

Do you use our footage to train AI?

No. We never share client footage, or any other existing footage, to train AI models.

How does an AI video project start?

With a brief, like any project. We develop concepts with AI, you choose a direction, and the content goes through the same review rounds as a filmed video.

Curious whether AI could help your next video?

Send your brief and we will tell you honestly where it fits.

Prefer to talk it through? Book a 30-minute call or phone us on (03) 9997 7085.

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