Start with the job the video has to do
The most useful line in any brief is the one that finishes this sentence:
"After watching, we want people to…"
Book a call, trust a new service, apply for a role, understand a change at work. Everything else, from the length to who appears on camera, follows from that goal.
If you are not sure yet, say so. Part of our planning call is helping you pin it down.
What to include
Goal
The one thing the video should achieve.
Audience
Who will watch it and where, such as prospective clients on your website, staff on the intranet or followers on LinkedIn.
Type of video
Case study, brand film, event coverage, explainer or something else. A link to a video you like helps more than any description.
People and places
Who could appear on camera and where you would like to film.
Deliverables
One main video, plus any social cutdowns, vertical versions or captions.
Timing
Your preferred shoot window and any fixed deadline, such as a launch or an event.
Budget range
Even a rough range lets us recommend the right approach rather than guess.
Approvals
Who signs off on the plan and the edits.
What you can leave out
You do not need a script, a shot list or technical specs. Those are our job. For interview-led videos, such as case studies and testimonials, we write questions rather than a script, so people speak in their own words.
How we turn your brief into a plan
We read your brief
We come back with questions if anything is unclear.
Itemised quote within 24 hours
Showing filming time, crew, edits and extras.
We build the plan
Interview questions or script, shoot schedule and locations. We visit the location with you to confirm the shot list.
You sign off
Nothing is booked until you approve the plan.
Example: Elite Projects
Elite Projects briefed us on a video for their medical clinic fitout work.
"This is the first time we've received a video that required no changes."
Brittney Buchanan, Creative Director, Elite Projects
Read the case studyA clear brief and a plan signed off before the shoot are how first cuts land like that.
What it costs
Briefing and planning are part of every quote.
See the video production cost guide for every video type.
Checklist before you send it
One sentence on what the video should achieve
Who will watch it, and where
A link to one or two videos you like
Who could appear on camera
Deadline and preferred shoot dates
Budget range
Who approves it