What a storyboard shows
The frame
What is in shot, and how close.
The action
What happens in the shot.
The words
The line of script, voiceover or on-screen text.
Sound and timing
Music, effects or silence, and roughly how long each shot runs.
Storyboard or shot list?
Why it saves time and money
Changes are cheap on paper and expensive on set.
A storyboard lets everyone, including stakeholders who will not be at the shoot, agree on the film before crew, talent and locations are booked. On the day, it keeps the shoot focused on the shots that matter.
How it works
Built from your script
We build the storyboard from your approved script and key messages.
Your review
You review it and we revise from one set of combined comments.
From storyboard to schedule
Once you sign it off, we turn it into a shot list, then map that into a shoot schedule, logistics and any permits.
Room for a better idea
If something on the day suggests a better shot, we film both and show you the options in the edit.
Example: Square
Every TVC we make goes through extensive pre-production.
For Square: storyboarding and shot-listing, then a shoot schedule, logistics and permits where needed.
Read the Square TVC case studyWhat it costs
See the video production cost guide.
What we need from you
An approved script or key messages
Brand guidelines and any visual references you like
Shots that must appear, such as products, people or places
Who approves the storyboard