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How we make your video/Finish/Motion graphics
Finish · Guide 10 of 13

How motion graphics make your video clearer

The short answer

Motion graphics are the moving text and graphics in a video: titles, name captions, logos, data and simple animation. They help viewers follow the story, especially with the sound off, and keep every video on brand. Our motion graphics package starts from $1,200 + GST.

Behind the scenes on a WVFRM production

What counts as motion graphics

01

Titles

That introduce the video or its sections.

02

Name captions

Lower thirds showing each speaker's name and role.

03

Logo animation

For the opening and end card.

04

Data and diagrams

That turn a statistic or process into something people remember.

05

Calls to action

At the end, such as a web address.

Built from your brand

We build graphics from your fonts, colours and logo files, so they match your website and other videos. Once designed, the same set can be reused across a series.

Motion graphics or animation?

On top of footage

Motion graphics sit on top of filmed footage. When the whole video needs to be animated, such as an explainer, see our animation video production service.

Animation video production

How it fits the edit

We add graphics once the edit is approved, then you check every name, title and number before final delivery.

Example: SMSF Audits

Graphics that carry a story

See the SMSF Audits animated explainer for graphics carrying a whole story.

Read the SMSF Audits case study

What it costs

Basic animation package
Included
Titles and name captions, in most of our video services
Motion graphics package
From $1,200
+ GST, branded titles, logo animation and data

Full animation is quoted to scope.

What we need from you

Brand guidelines, fonts and logo files (vector format where possible)

Correct names and job titles for everyone on screen

Any data or figures to show, with sources

Who checks spelling and figures before release

FAQ

Motion graphics FAQs

Still have a question? Talk to our team

What are lower thirds?

The name and role captions that appear in the lower part of the screen when someone speaks.

Do you need our brand fonts?

Yes, if you have them. Using your own fonts keeps the video consistent with your other materials.

Can you animate our data?

Yes. Charts, numbers and simple diagrams are part of our motion graphics package.

Are graphics included in every video?

A basic animation package with titles and name captions is included in most of our video services. Branded animation and data graphics are part of the package from $1,200 + GST.

Have data or a process that is hard to explain?

Send your brief and we will show you how graphics can carry it.

Prefer to talk it through? Book a 30-minute call or phone us on (03) 9997 7085.

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