Client case study
How Medibank shared real employee wellbeing stories
WVFRM partnered with Medibank to produce a series of video assets designed to communicate the organisation’s commitment to improving the health and wellbeing of Australians.
Client
Medibank
Industry
Health insurance
Video type
Case study and testimonial series
Timeline
Filmed over six months
Deliverables
16 videos: 2 case study films plus social cutdowns
“
client testimonial
WVFRM helped us communicate the Medibank Wellbeing story with clarity and care. They brought a thoughtful, flexible approach to the project and shaped our interviews into polished, engaging video assets that felt authentic to our people and purpose.
Annie Nguyen
Strategic Marketing Leader, Medibank
Project overview
The brief and the story behind it
WVFRM partnered with Medibank to produce a series of video assets designed to communicate the organisation’s commitment to improving the health and wellbeing of Australians.
As one of Australia’s leading health companies, Medibank needed a way to showcase its people, services and innovation in a format that felt human, modern and accessible. The goal was to create video content that captured the organisation’s purpose while reinforcing trust with audiences across digital platforms.
Filmed on location, the production focused on authentic moments with staff, real environments and the everyday work that supports Medibank’s health initiatives. Through clean cinematography, thoughtful pacing and a human-centred narrative approach, the films highlight the people and ideas driving the organisation forward.
The resulting content provides Medibank with versatile video assets that can be used across marketing campaigns, internal communications and digital channels, helping strengthen their brand and communicate their purpose with clarity.
The films
More from this project
Medibank Workplace Wellbeing - Leadership Team
Medibank Workplace Wellbeing - Delivery Team
How we approached it
From brief to finished film
01 / Challenge
Medibank required high-quality video content that could communicate the scale and impact of their work while remaining relatable and human.
The challenge was to capture an organisation of this size in a way that felt authentic rather than corporate. The content needed to highlight innovation, people and purpose while maintaining a visual style that aligned with Medibank’s modern brand.
02 / Solution
WVFRM developed a production approach focused on authentic storytelling and real environments. Filming on location allowed the team to capture genuine interactions, team collaboration and the everyday moments that define Medibank’s culture and services.
Through a combination of cinematic visuals, carefully structured interviews and natural observational footage, the films present Medibank’s work in a way that feels both professional and personal.
The visual approach emphasised clarity, warmth and confidence, ensuring the final videos aligned with Medibank’s brand while remaining engaging and relatable for viewers.
03 / Outcome
The final video assets provide Medibank with powerful storytelling tools that communicate their purpose and impact in a clear, engaging format.
These videos now support Medibank’s broader communications strategy, helping to build trust, highlight innovation and showcase the people behind the organisation’s work.
By combining authentic storytelling with high-quality production, the project demonstrates how video can effectively communicate complex ideas while strengthening brand connection with audiences.
The production
Filming real people in real Medibank spaces
We filmed on location across Medibank's own workplaces over six months, working around staff schedules so the people on camera could be themselves rather than performers.
Each shoot paired structured interviews with natural, observational footage of teams at work. That gave us the material for two longer case study films and a full suite of shorter social clips from the same production days.
Planning the interviews and coverage up front meant every shoot day fed all 16 deliverables, not just one video.
WVFRM team
Key results
16 videos: 2 hero case study films plus a full suite of social clips
02
Used in direct B2B marketing and on screen at events and expos
✓
Filmed over six months
03
Authentic storytelling that reinforces brand trust and credibility
✓
Real staff, real locations
04
Strong visual alignment with Medibank’s modern brand identity
✓
Two 3 to 4 minute hero films
Stills from the shoot
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Case study videos start from $3,000 + GST for a half-day production, and most WVFRM projects sit between $5,000 and $15,000 + GST. Your proposal lists every deliverable before anything starts.
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