Client case study
Fast-turnaround event video for PayPal Melbourne Fashion Festival
Fast-turnaround social video for PayPal Melbourne Fashion Festival
Client
PayPal
Industry
SaaS
Video type
Event social content
Deliverables
Same-night social edits across three event nights
“
client testimonial
WVFRM came on board at very short notice and delivered across a large-scale project with a heavy editing workload. Their calm, positive energy made a big difference under tight turnarounds.
Jasmin Malam
Head of Production, Edelman
Project overview
The brief and the story behind it
For PayPal Melbourne Fashion Festival (MFF) in February, WVFRM was brought in to support the content team with rapid-turnaround social video editing across three live event nights.
The brief was clear: create a suite of polished, platform-ready vertical video assets that could be delivered within hours, ready for same-night or next-morning publishing. With a mix of professional production footage, on-the-ground iPhone content, vox pops and branded end frames, the project required a fast, flexible post-production workflow that could keep pace with the energy of the event.
The films
More from this project
How we approached it
From brief to finished film
01 / Challenge
Live campaign content moves quickly. The goal was not just to edit videos fast, but to elevate the existing recap format into something sharper, more engaging and more suitable for a major brand campaign.
PayPal needed content that could feel immediate and reactive while still maintaining polish, brand consistency and momentum across the campaign rollout.
The deliverables included:
- 3 x vertical campaign wrap videos
- 6 x vertical vox pop edits
- 1-2 x CTA wrap videos
- Same-night and next-day turnaround timelines
- A mix of professional camera footage and iPhone content
- Branded end frames supplied by the PayPal team
Each wrap video needed to be edited on site and delivered within approximately 3-4 hours, giving the team content they could publish that night or the following morning.
02 / Solution
WVFRM worked across three nights on the ground, editing campaign assets in real time as content was supplied by the team.
The creative direction centred around pace, clarity and energy. The videos needed to feel social-first, but not disposable. Each asset had to capture the excitement of PayPal Melbourne Fashion Festival while keeping the edit clean, branded and easy to engage with on mobile.
The workflow was built around speed without sacrificing quality. By editing on site, we were able to keep the production moving, respond quickly to feedback and deliver assets while the campaign was still fresh.
03 / Outcome
The PayPal team were very happy with the final video assets created for PayPal Melbourne Fashion Festival.
The project showed how a streamlined editing workflow can help brands move quickly during live campaign periods without compromising on quality. By combining speed, structure and a strong understanding of social-first storytelling, WVFRM helped PayPal turn campaign moments into polished video assets ready for immediate distribution.
For brands running events, activations or time-sensitive campaigns, fast-turnaround video editing can make the difference between simply documenting what happened and creating content that keeps the campaign moving while audience attention is still high.
Key results
Wrap videos delivered within 3 to 4 hours, across three live event nights
02
A full suite of vertical social video assets for PayPal Melbourne Fashion Festival
✓
Three event nights
03
Edited on site for same-night and next-morning publishing
✓
Edited on site
04
Produced a mix of recap, vox pop and CTA campaign assets
✓
3 wraps, 6 vox pops
Stills from the shoot
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